The Goods ... On The Host Of The Goods
How I Use The Science Of Kindness To Grow My Audience And Increase Ratings
"You only need to refer to her by her first name: Dahlia. She graced the airwaves of 680 CJOB with her unique perspective on life, issues and creating social good. Unlike traditional talk show hosts who approach topics with an aggressive 'tear it down' approach. Dahlia would choose a different route that involved empathy, emotion and engagement. ... Her ratings went up, even when the rest of the station's went down. And she attracted audiences her station never reached before, namely, Millennials and women. In her last two ratings books on CJOB, the station finished #1 for females 35 plus." ~Matt Cundill, Sound Off Podcast
The Sound Off Podcast, North America's #1 podcast about broadcast, interviewed me to better understand how I grew my brand and audience with social good and kindness.