Enter the humble brag – or *humble brag* <enter>, as it were.
Remember when we were taught not to be boastful? Well, today social media is training us not to be caught being boastful.
Back in 2010, comic writer Harris Wittels coined the term humble brag, which describes an attempt to crow about oneself whilst casually presenting it under a veil of false humility.
As a national columnist, who has the opportunity to attend fun events and receive cool perks, I am certainly a repeat offender on this front. (See what I did there?)