”When I pass a flowering zucchini plant in a garden, my heart skips a beat.” – Gwyneth Paltrow

Oh the lies people tell.

The above quote is from the constantly acting actress’ crookbook, My Father’s Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness.

The queen of the humble brag had other noteworthy delectables such as, “You just need some good ingredients and a few simple recipes, maybe a couple of jokes or a ‘topic to dissect’ at the table, the way they do at Nora Ephron’s house.”

Good thing most of you sit when you read, or there may be many injuries after tripping over the late writer’s name there – or other celebrity friend names casually littered throughout, as if Gwynnie’s referring to everyday buds we all share.

Not only has bragging become socially acceptable, but it has also become the basis of our social value.

Enter the humble brag – or *humble brag* <enter>, as it were.

Remember when we were taught not to be boastful? Well, today social media is training us not to be caught being boastful.

Back in 2010, comic writer Harris Wittels coined the term humble brag, which describes an attempt to crow about oneself whilst casually presenting it under a veil of false humility.

As a national columnist, who has the opportunity to attend fun events and receive cool perks, I am certainly a repeat offender on this front. (See what I did there?)

You should have seen all the paparazzi following me after this appearance on "The Morning Show." Or maybe getting whacked with a racket by the host just made me see things.

It's a bird ... It's a plane ... No! Wait! It's Dahlia flying a plane! (And I may or may not have flown illegally close to the CN Tower.)