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What company can turn news of consumer price increases into constant nationwide news-mercials that leave anchors and viewers yearning for a donut and a double double?

Hint: Its business name is missing an apostrophe (and some would argue a dollar sign too).

Yes. Tim Hortons. Or perhaps, more grammatically - and realistically - appropriate: Tim Horton’$.

For the past couple weeks Canada’s coffee shop has warned (or brilliantly advertised) of its four per cent price increase effective April 11, 2011.